Expertise

Our experience is focused in the automotive, media and retail sectors.

When appropriate, we leverage third party data sources and other existing client research to verify results through data triangulation. This approach provides a well-rounded assessment of the business issue at hand.

Particular specialisms include:

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Brand Evaluation and Tracking

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Ad Evaluation and Tracking

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Ad Concept Testing

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Product Testing (online, hall tests, clinics)

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Pricing and Feature Content Optimisation

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Usage and Attitude Measurement


 

We utilise the full range of quantitative and qualitative methodologies, as well as behavioural and social media metrics:

 

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Online, Telephone and Face-to-face interviewing

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Hall tests

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Depths, Focus Groups

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Conjoint, MaxDiff, Van Westendorp, TURF analysis, Correspondence Mapping

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Survey gamification

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Behavioural Analytics (Online Activation, Website analytics, Social Media Metrics)

We would love to hear from you!
Contact us for a discussion around your current business challenge(s), or get in touch if you have a more specific request.

tel: +44 (0) 7464 976 034
e: dimitris@propel-research.com